Introduction What is SEO in simple terms? SEO, or Search Engine Optimization, is the art and science of improving your website's ranking on search engine results pages (SERPs). In essence, SEO is about making your website more visible to search engines like Google, Bing, and Yahoo, so that when people search for products or services related to your business, your site appears higher in the search results. The importance of SEO in today's digital landscape In today's digital age, having a strong online presence is crucial for businesses of all sizes. SEO plays a pivotal role in achieving this. By optimizing your website for search engines, you can increase organic traffic, build brand awareness, and ultimately drive more leads and conversions. How SEO differs from other digital marketing tactics While SEO is a vital component of digital marketing, it's distinct from other tactics like pay-per-click (PPC) advertising and social media marketing. Unlike PPC, SEO focuses o
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